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About Us

Neil and Rebecca Cross RHAD MSHAA started Burton upon Trent Hearing Centre over eleven years ago, it is an independent family run business with over 40 years of hearing industry experience.

The success of the business has been based upon giving impartial and professional advice concerning the clients hearing needs and the technology available. The business acquired Wardles Hearing Centre, a 40 year hearing business in 2010, to further expand and develop Dove Hearing Centres the Lichfield branch was opened in 2014.

At our hearing centres in Burton, Lichfield and Stoke-on-Trent, we are able to offer a FREE hearing assessment within a sound proof environment to give an accurate hearing test. During the assessment, we will take the time to explain the results in detail to you and dependant on the results, we will then advise you on the best course of action. This could include arranging regular check-ups. If a hearing aid is required, we can talk you through all of the available options.

As an independent hearing centre, we work with all of the UK’s trusted hearing aid manufacturers, and unlike many of the national companies who tend to be affiliated to one or two, we can give impartial advice across the wide range of hearing aids. Often our range is also up to 50% cheaper than that of other companies.

Within the company there are three main hearing centres in Burton upon Trent, Hanley and Lichfield.  If it is more convenient for you, we can also offer home hearing tests across Staffordshire and Derbyshire.

At Dove Hearing Centres, we have built our business on delivering a quality service, excellent value for money and exceptional aftercare and support. Don’t just take our word for it though, take a look at our testimonials for comments from our happy customers.