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Welcome to Dove Hearing Centres

Dove Hearing Centres are an independent family run hearing aid business with dedicated hearing aid centres in Burton upon Trent, Stoke on Trent and Lichfield.

Our hearing aid audiologists Neil and Rebecca Cross RHAD MSHAA, have over 40 years of experience in offering clients impartial professional advice regarding both their hearing and hearing aids.

We offer free hearing consultations at all of our centres, where Neil or Rebecca will ask questions about your hearing and the problems you encounter. Your ears will be thoroughly examined and an audiometric test will be carried out. If you are suitable for hearing aids Neil or Rebecca will then advise you on the most suitable hearing aid system for your requirements.

Neil and Rebecca are members of the British Society of Hearing Aid Audiologists and the Health Care Professions Council..


When I first read about Lyric a few months ago I was rather sceptical having had a poor experience with in the ear hearing aids, I was simply amazed at the results. The Lyric hearing aids gave me complete 24/7 freedom along with wonderful quality of hearing which I had never experienced before. I was able to hear my own voice without distortion for the first time in many years and progressively during the month's free trial I found I became oblivious to the fact I was wearing hearing aids. I would recommend Lyric to anyone who is a suitable recipient, they have given me the confidence boost needed when at certain times our hearing loss can make us feel a bit of a social outcast. Both the initial consultation and ongoing replacement of the Lyric's have been handled in a very friendly and professional manner by Rebecca at Dove Hearing and I would recommend them to anyone.

Mr Astbury | Lichfield